COBRA consisted of a consortium of enterprises that were united during the COVID-19 pandemic to use business as a force for good by assisting other companies to thrive in a challenging economy, to safeguard livelihoods, and ultimately to improve the social wellbeing of all South Africans.
The founding and coalition members were committed to pooling their collective knowledge, experience, and resources to enable distressed businesses to stand a better chance of surviving the economic crisis that had been exacerbated by the COVID-19 pandemic.
Founded upon the principle of shared value, COBRA was set up to unite the private sector to solve pressing issues in society. The founding partners recognised the critical role that private businesses must play in South Africa to ensure economic and social wellbeing, and to safeguard both lives and livelihoods.
Within this shared value ecosystem, extensive business legal services, small business accounting, technology and business-turnaround expertise plus related local business support, and consulting services were made available to assist small businesses in financial consulting, legal, and operational distress. By helping vulnerable businesses, COBRA played a vital role in preventing economic decline and unemployment. See the impact made by COBRA here: https://cobra.org.za/cobra-insights/