Adam is the CEO at IQbusiness, the largest independent management consulting firm in South Africa.

He is an ardent lobbyist for government and business collaboration and most recently, The COBRA (COvid Business Rescue Assistance) Initiative was conceptualised and initiated by IQbusiness, Schindlers Attorneys and Engaged Business Turnaround and the COBRA Consortium was formed on the same day, 19 March 2020. COBRA was established as a social enterprise (NPO) with a War Room as a businesses pro bono services to South African businesses in distress to co-ordinate bank, government and stakeholder support through a structured business rescue process.

Adam has forged strong partnerships between IQbusiness and various NGOs and social enterprises, such as SmartStart, Tomorrow Trust, Harambee and Partners for Possibility. Some of his other major milestones in terms of encouraging shared prosperity for all; includes the creation of the forum and accompanying annual research report that identifies 5 key pillars for growth.

Under Adam’s leadership, IQbusiness has won the coveted 2018 Conscious Companies Award.  IQbusiness is making a positive impact in ESD and other areas, with Adam’s “End the #NationalShutUp” Campaign; his work with the Presidential CEO Initiative; and the establishment of the National Mentorship Movement.  Recognition of IQbusiness as a Certified B Corporation, positions Adam and his team as leaders in a new social narrative.

Previous companies and positions:  Super Group (COO); Dimension Data (Group Executive), Merchants (Pty) Ltd (MD); Accenture (Associate Partner); British Gas (Market Analyst).  Adam is a member of the Young President’s Organisation, a Fellow of the Institute of Directors and the President of the IMD Alumni Club of South Africa.